I DID NOT WANT JUST
ANOTHER GAME.

Roughly twenty-five years ago I began chasing the same question through gymnastics, strength work, yoga, martial arts, rehabilitation, dance, and every system I could find that claimed to understand the body. I wanted a movement system that landed the plane. One that gave me the foundation of movement. I was a fitness trainer. And due to this burning question I simply refused to work out (which was a strange thing for a trainer to do). I stopped altogether ...and thought ...and observed. Then one day in 2001 someone whispered "spirals" in my ear. They did it innocently and with little meaning, but it caused an explosion to go off in my head. I began to brainstorm and do thought experiments... and then created Spiral Kinetic® Fitness from theory alone. And then I noticed it everywhere. I noticed that the people who moved well — really well, for a long time — were not the ones with the biggest muscles or the most credentials. They were the ones who could organize force in coiled curves, who could fall and recover, who could generate power from awkward positions without negotiation. And I noticed what was missing from everyone's training routine.

I'm Lyric Ginsberg and Spiral Kinetics® is the system I built for elite training. To remove the need for chiropractic, physical therapy, and massage (though you may want to use these anyway). As a complete body language... it was designed to free the body as well as the mind.  It's a language I began to use to tell a story as a new fitness, a new Sport (Singularity) and a new competition (Power Builders® Embodied Excellence). I am the creator and founder of an entire family of Bad-Ass-Ultra-Modern-Luxury brands and systems: Spiral Kinetic® Fitness; Personal Acceleration® Coaching; Evolved Love™ relationship systems; Singularity... the sport; Power Builders® Excellence Center; the Power Builders® Embodied Excellence Competition, and the practical philosophy of Embodied Realism™